What else would a marketer like to know?

Routledge eBooks 2026 Book chapter

View at publisher
Authors: Dominika Maison
DOI: 10.4324/9781003622345-4
Cited by: 0

Fields of Study & Subjects

Marketing and Advertising Strategies Consumer Market Behavior and Pricing Digital Marketing and Social Media

Publication details

Journal / source
Routledge eBooks
Pages
57–70
Publication date
28 January 2026
Language
EN
Document type
Book chapter