Introduction

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Authors: Stephanie A.M. Smith
Cited by: 0

Abstract

Artificial intelligence (AI) has rapidly shifted from a specialized technical tool to a transformative force reshaping nearly every aspect of organizational life. No longer confined to back-end data systems or isolated innovation teams, AI now sits at the center of how organizations understand their talent needs, attract and evaluate candidates, and create dynamic, engaging workplace experiences. This shift is occurring at a moment of intense pressure for employers: evolving workforce expectations, hybrid and remote work arrangements, unprecedented competition for top talent, and the moral and legal imperative to build equitable, transparent systems that serve both organizational goals and human needs.

Fields of Study & Subjects

AI and HR Technologies Ethics and Social Impacts of AI Employer Branding and e-HRM

Publication details

Journal / source
Routledge eBooks
Pages
1–3
Publication date
12 March 2026
Language
EN
Document type
Book chapter