Launch

This chapter covers the final push to bring your innovation to life, including the technical cutover, organizational readiness, and emotional arc of the team. It walks through practical tactics like running a dress rehearsal, preparing for support, and confronting the “curse of knowledge”—the gaps in awareness that come from being too close to the system. It also acknowledges the fatigue that sets in, and how to summon the last surge of energy to finish well. Most importantly, this chapter reflects on how the team has grown and changed—highlighting the importance of narrative and shared ownerships.