Setting Expectations

This chapter covers the importance of aligning project expectations through clear, shared understanding of both objectives and outcomes. It explores how constraints—such as timelines, budgets, or compliance needs—can be used productively to drive clarity, rather than seen only as limitations. The chapter reframes constraints as tools for negotiation and alignment, especially when initial goals are vague or aspirational. It offers practical guidance on how to clarify what success looks like, who defines it, and how evolving expectations can derail momentum if not addressed. Ultimately, this chapter builds the foundation for strategic execution through honest dialogue and adaptive planning.