Humans + AI: Educating Marketers in the Age of Artificial Intelligence
Abstract
In the dawning age of artificial intelligence, a new kind of education is needed – one that merges technical fluency with human depth. This chapter explores how marketing education must evolve to prepare learners for a world shaped by algorithms and imagination alike. It intertwines the mystery of human creativity with the logic of machine intelligence, urging educators to nurture empathy, ethics, and critical thought alongside digital skills. With AI transforming how we teach, learn, and communicate, this chapter sees a renaissance on the horizon – where magic, meaning, and machines coexist to enrich the future of marketing.
Fields of Study & Subjects
Management and Marketing Education
Marketing and Advertising Strategies
AI in Service Interactions
Publication details
- Journal / source
- Routledge eBooks
- Pages
- 148–161
- Publication date
- 14 January 2026
- Language
- EN
- Document type
- Book chapter