Charting the Path Forward for Communication for Social Change in Sub-Saharan Africa

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Authors: Chimwemwe Richard Chavinda, Victor Chikaipa, Jimmy Kainja, Japhet Ezra July Mchakulu, Yamikani Ndasauka
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Abstract

This concluding chapter synthesises the theoretical insights, empirical findings, and transformative possibilities discussed throughout this volume. Drawing on African philosophy, decolonial theory, and extensive case studies from across Sub-Saharan Africa, it demonstrates how marginalised communities are pioneering communication practices that challenge dominant paradigms and create pathways towards more just and effective social change. This chapter addresses ongoing challenges, such as digital divides, authoritarian backlash, and neo-colonial structures, while highlighting new opportunities in technological innovation, youth demographics, and the expanding pan-African consciousness. It provides a roadmap for transformation that involves institutionalising indigenous epistemologies, developing inclusive communication infrastructures, strengthening movement capacity, and fostering innovation. In doing so, it emphasises how voice, participation, and protest logics are mediated through both traditional and digital platforms, allowing new technologies of self-mediation that enable individuals and communities to narrate their struggles and aspirations on their own terms. This chapter concludes with a call for collective action, framing communication as a tool for liberation and democratic change across the continent.

Fields of Study & Subjects

Mediatization and Communication for Social Change African cultural and philosophical studies African Studies and Ethnography

Publication details

Journal / source
Routledge eBooks
Pages
211–226
Publication date
6 March 2026
Language
EN
Document type
Book chapter