Defining Employee Communication and its History

Chapter 1 dives into the definition of employee communication as well as the origins and history of the profession. This includes articulating the value it delivers to organizations (for-profit, not-for-profit) and providing an overview of the skills or competencies, as well as the ecosystem, required to be effective with this communication discipline. It also broadly introduces perspectives about the influence and interdependency of other communication disciplines on how it is deployed in an organization and how other influences (such as reporting relationships, budget and other resources and team structure) drive their influence in any organization. These elements are all part of the ecosystem related to business actions, strategies or initiatives employee communicators pursue as they assess the state of their organization and begin the path to determine what should be done moving forward.