The Evolution of Employee Communication to Employee Engagement

Unlike the early days of employee communication—which deployed static/broadcast media and methodologies—contemporary employee communication work has evolved to much more dynamic models. Chapter 10 explores why, and how, today's successful employee communication capabilities are reliant on constant feedback loops, multi-directional communication models, measurement, analytics and reporting. At the same time, the chapter introduces the importance of traditional communication competencies in helping communicators balance both the art and science of communication to internal stakeholders. It illustrates how this evolving discipline is more directly being deployed to business drivers such as organizational health and employee engagement, as well as how it fits into the ecosystem segment related to communication strategy.