Competencies for Employee Communication

While some skill sets for employee communication are consistent with other externally focused disciplines, Chapter 12 delves into competencies that are unique to employee communication professionals and provide insights into how internal and external communication skill sets ultimately produce the most effective employee communicators. Within the ecosystem, this fits under business actions, strategies and initiatives as the need for some skill sets, particularly those with social media and AI, are evolving quickly with internal stakeholders. Additionally, this chapter highlights how those skill sets, and an increasing knowledge of technology platforms, will be a key enabler of career growth in this space.