Executive Communication

The C-suite's influence through communications with internal stakeholders is among the strongest that any enterprise has, and it is explored in Chapter 13. While chief executive officers (CEOs) clearly must address a wide range of external and internal stakeholders in running their organizations, the responsibility for advising on strategy, messaging, tone, feedback and channel delivery falls most often with the employee communication leader. The ecosystem model explores how employee communication professionals shape the CEO and C-suite's internal communication agenda related to the communication goals and employee segment insights, as well as the communication strategy overall. This chapter will also look at how employee communicators can earn the role of trusted advisor while representing the voice—and communication needs—of the employee.