What Makes Employee Communication Strategic?

Chapter 2 goes into the critical idea of what makes employee communication strategic. Apart from the tools and skills required for effective employee communication, making those efforts truly strategic demands unique, relevant insights from stakeholders, clarity on success measures, creative ideas and clear messaging that sticks. The idea of strategy weaves its way into various parts of the employee communication ecosystem, from the business actions, strategies or initiatives to the communication strategy to the communication and business outcomes. This chapter also acknowledges the importance of flexibility and creativity in addressing internal and external influences that invariably drive the ability to execute a strategy and still deliver intended results.