Employee Communication Measurement

Whether an organization is for profit or not, it's critical that any communication effort to “internal stakeholders” deliver on expected results for the enterprise. Chapter 3 answers the question of how to measure the impact of employee communication. Measurement comes up toward the end of the ecosystem cycle, related to communication feedback, analytics and reporting, and communication and business outcomes, related to actions and adjustments. This includes metrics such as awareness, understanding and belief as content-based metrics; digital metrics that, in many cases, mirror external social media metrics; and human resources (HR)-based metrics that reflect how internal communication efforts move the dial on performance.