Change Communications

The rapid explosion of Change Management Officers (CMOs) in organizations across the globe is proof positive that the discipline of managing change is here to stay. That's why change management communication is the focus of Chapter 4. Often housed in the HR function, HR leaders are tasked with enabling management to drive large-scale change agendas, including the ecosystem elements related to the communication strategy, planning and plan execution. The key enabler of success is a comprehensive change management communication discipline. HR increasingly is looking to Communication functions to supply that expertise. Understanding change management models such as Prosci's ADKAR (Awareness, Desire, Knowledge, Ability, Reinforcement) presents communicators with unique opportunities to build strategies, channels and content, and this chapter will provide a clear view of how to align communications with change strategies.