Influences on Employee Communication

Picking up from the broad-brush introduction in the first chapter, Chapter 5 goes more in-depth about what influences the discipline and how. This includes where the employee communication group reports and how that influences how it is managed, and how it interacts with other communication disciplines should be more than a check-the-box activity. This chapter presents insights on the influences that functions such as HR, Marketing and Legal can have on how employee communication is managed and relates to the business actions, strategies or initiatives in the ecosystem. The interactivity and interdependence with other communication functions are equally critical, and we will introduce the concept of the increasingly invisible wall between internal and external communication and the opportunities and risks that this particular dynamic can make available.