Internal Audience Segmentation
Abstract
Chapter 7 explores how one size does not fit all when it comes to employee engagement. Empowering middle and senior leaders, and other key influencers, to drive change with communications increasingly is a strategy that must be deployed for effective engagement strategies. This chapter provides an overview of how to segment internal stakeholders, how to assess the unique needs of each cohort, and how to build measurement and reporting that will drive effective execution. This step looms large early in the ecosystem model related to the communication goals and employee segment insights as well as the overall communication strategy.
Fields of Study & Subjects
Public Relations and Crisis Communication
Organizational Change and Leadership
Human Resource and Talent Management
Publication details
- Journal / source
- Routledge eBooks
- Pages
- 114–130
- Publication date
- 9 February 2026
- Language
- EN
- Document type
- Book chapter