Channel Auditing, Assessment and Actions

The best-laid plans and best-prepared content won't work if they don't reach their intended internal audiences. Chapter 9 explores the critical partnership needed between communicators, information technology (IT) function leaders, HR and Legal to examine everything from technology limitations to governance and capital investments to reach increasingly mobile and diverse employee bases. This focus on working together as an organization factors strongly into the ecosystem related to the communication goals and employee segment insights. This is because assumptions about hitting the “send” or “post” button—when it comes to reaching employees—often are met with the harsh reality of issues with technology or policies that needed to be reviewed. The chapter introduces ways of auditing existing channels, assessing needs for new channels—before a crisis emerges, and a critical capability is not available.