Communication and Brand

Routledge eBooks 2026 Book chapter

View at publisher
Authors: Geoff Wilson
DOI: 10.4324/9781003650362-9
Cited by: 0

Abstract

Focusing on the club's image is not usually top priority for administrators but it is essential to get right.

Fields of Study & Subjects

Corporate Identity and Reputation Public Relations and Crisis Communication Marketing and Advertising Strategies

Publication details

Journal / source
Routledge eBooks
Pages
143–171
Publication date
10 February 2026
Language
EN
Document type
Book chapter