AI and Emerging Technologies

Marketing 2026 Book chapter Open access

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Authors: Karl Moore, Niketh Pareek, Marie Parent, Misako Furuya
DOI: 10.4324/9781003656029-10
Cited by: 0

Abstract

This chapter examines how artificial intelligence and emerging technologies are reshaping marketing by enabling personalization, predictive analytics, conversational AI, and automated content creation. It introduces a framework for classifying AI tools and illustrates their applications through case studies from Spotify, Netflix, Starbucks, Sephora, and UNIQLO. The chapter also explores programmatic advertising, customer journey mapping, and the integration of AR/VR, voice commerce, and blockchain.

Fields of Study & Subjects

AI in Service Interactions Digital Innovation in Industries Digital Marketing and Social Media

Publication details

Journal / source
Marketing
Pages
214–229
Publication date
16 January 2026
Language
EN
Document type
Book chapter