Revisiting Hallyu
Abstract
This chapter discusses the ways in which many global media and scholars in various academic disciplines have misunderstood the history, theory, and concept of the Korean Wave. By identifying the most controversial 10 Hallyu myths, it offers a reinterpretation of the Hallyu phenomenon in the global cultural sphere. It addresses why media and scholars have to reinterpret these misunderstandings from new perspectives. It aims to organize topics related to the history, theory, policy, and implementation of Hallyu, and therefore, it works as a foundation to discuss these major topics in consecutive chapters.
Fields of Study & Subjects
Asian Culture and Media Studies
Asian Industrial and Economic Development
Korean Peninsula Historical and Political Studies
Publication details
- Journal / source
- Routledge eBooks
- Pages
- 1–14
- Publication date
- 11 March 2026
- Language
- EN
- Document type
- Book chapter