Foundations of Business and Management Research
Abstract
Upon completion of this chapter, you will be able to Understand the scientific method and how it generates more reliable, evidence-based results compared with alternative approaches. Recognize the distinction between basic and applied business research. Identify and compare different research philosophies, including positivism, interpretivism, and pragmatism. Analyze how research paradigms shape the choice of methodology in business research. Understand and follow the systematic stages of the research process, from topic identification to report writing. Assess the role and limitations of generative artificial intelligence (GenAI).
Fields of Study & Subjects
Business Strategies and Management Research
Business and Management Studies
Management and Marketing Education
Publication details
- Journal / source
- Routledge eBooks
- Pages
- 1–22
- Publication date
- 16 February 2026
- Language
- EN
- Document type
- Book chapter