Formulating the Research Problem and Conducting a Literature Review

Upon completion of this chapter, you will be able to Identify sources of research ideas and understand what makes an ideal research topic. Define and diagnose a research problem for both basic and applied business research. Develop clear research objectives and overarching research questions. Understand the functions of a literature review in your research project. Identify and evaluate credible sources for conducting a literature review. Utilize various search engines, artificial intelligence (AI) tools, and academic databases to locate relevant literature. Conduct a critical and comprehensive literature review. Apply proper citation and referencing techniques based on the APA system.