Understanding and Selecting Research Designs
Abstract
Upon completion of this chapter, you will be able to Understand factors that shape the research design for different research questions. Differentiate between various types of research including exploratory, descriptive, and evaluative research, and understand when and why each type is used in business research contexts. Identify and compare various research designs from multiple angles. Analyze the impact of research design on data collection, analysis, and validity. Evaluate advantages and disadvantages of each research strategy. Design research by selecting the most appropriate research strategy.
Fields of Study & Subjects
Business Strategies and Management Research
Business and Management Studies
Diverse Academic Research Areas
Publication details
- Journal / source
- Routledge eBooks
- Pages
- 74–109
- Publication date
- 16 February 2026
- Language
- EN
- Document type
- Book chapter