Collecting Data
Abstract
Upon completion of this chapter, you will be able to Understand the critical role of data collection techniques in research, distinguishing between primary and secondary data. Evaluate when to use primary data collection methods versus secondary data sources based on the research objectives. Recognize the importance of using existing scales in questionnaire design for reliable and valid measurement of key variables. Design and structure effective questionnaires, incorporating existing scales, appropriate question types, and clear instructions. Understand different types of qualitative data collection. Design qualitative data collection process.
Fields of Study & Subjects
Business Strategies and Management Research
Survey Methodology and Nonresponse
Focus Groups and Qualitative Methods
Publication details
- Journal / source
- Routledge eBooks
- Pages
- 156–209
- Publication date
- 16 February 2026
- Language
- EN
- Document type
- Book chapter