Social Media in Promoting Physical Activity and Health
Abstract
Physical inactivity represents one of the leading risk factors for global mortality, contributing to approximately 3.2 million deaths annually ( World Health Organization, 2022 ). Despite decades of public health interventions, population-level physical activity (PA) rates remain low across most demographic groups. The emergence of social media platforms as dominant communication channels has created new opportunities to address this persistent public health challenge through innovative, scalable intervention strategies.
Fields of Study & Subjects
Social Media in Health Education
Physical Activity and Health
Mobile Health and mHealth Applications
Publication details
- Journal / source
- Routledge eBooks
- Pages
- 138–161
- Publication date
- 12 March 2026
- Language
- EN
- Document type
- Book chapter