The Application Status and Prospects of Artificial Intelligence in Tourism Education in China

In order to comprehensively understand the application and development of artificial intelligence (AI) in China’s tourism education, this chapter reviews the current status of top universities in China that have applied AI technology in teaching and practices. Most of the AI techniques applied include machine learning algorithm, AI-generated content, and large language model. The newly adopted model can be applied to complex teaching scenarios by restoring the dynamics of virtual scenic spots and creating multilingual marketing content, effectively compensating for the limitations of the first two models. The major challenges of applying AI in education are accuracy and reliability. It also takes time for all traditional in-class teaching courses to be reformed for adopting AI technologies.