Framing Sexuality

This chapter examines the liberalization of media in Lithuania since its independence in 1990 and the establishment of regulatory frameworks to manage sexualized content. With the influx of Western media and new technologies such as television, magazines, and the Internet in the 1990s, sexualized material became increasingly visible in both public and private spheres. In response, Lithuanian authorities implemented regulatory measures to control this evolving media landscape. By analysing legal and archival documents, this chapter reveals how media regulation was shaped by public anxieties surrounding national identity, morality, and modernization. By examining the arguments put forth by public authorities responsible for controlling erotic content, the study highlights the key fears and concerns of society during this period of transition. The chapter contributes to a broader academic dialogue on post-communist transformations in Eastern Europe and the shifting boundaries between public and private expressions of sexuality.