How Medical Affairs Is Reshaping the Global Healthcare Supply Chain: Bridging Science and Marketing
Abstract
Medical Affairs (MA) plays a crucial role in the healthcare industry due to its responsibility in bridging the gap between research and development and marketing operations. By providing scientific expertise, MA ensures that healthcare professionals receive accurate, balanced, and upto-date information about all areas of the global healthcare supply chain—therapeutic, medical products, and devices. This contributes to better patient outcomes, enhances the credibility of healthcare companies, and supports regulatory compliance. Furthermore, MA teams engage in valuable evidence gathering and engage in survey trials.
Fields of Study & Subjects
Pharmaceutical Quality and Counterfeiting
Pharmaceutical Economics and Policy
Global Health and Surgery
Publication details
- Journal / source
- Productivity Press eBooks
- Pages
- 150–151
- Publication date
- 8 January 2026
- Language
- EN
- Document type
- Book chapter