Introduction to Memetica

Information Rhetorics 2026 Book chapter

View at publisher
Authors: Benjamin Bennett-Carpenter
DOI: 10.4324/9781003711674-1
Cited by: 1

Abstract

This chapter introduces the book, particularly the idea of Memetica, a contemporary rhetoric of information. The main concept for this book is introduced, including memetics as a dream of reverse engineering nature and culture, taking a method of heuristic toward everything, suggesting memes as heuristic rhetoric, seeing everything in terms of a complex signifying ecology, sorting out vernacular and specialized versions of information rhetorics, and indicating critiques and applications of seeing everything in terms of memetica.

Fields of Study & Subjects

Language Metaphor and Cognition Language and cultural evolution Discourse Communication Strategies

Publication details

Journal / source
Information Rhetorics
Publisher
Routledge
Pages
1–28
Publication date
13 February 2026
Language
EN
Document type
Book chapter