The internal and external environment for sustainable event organisers

This chapter examines the internal and external environments within which sustainable event organisers operate. It explores the resources, stakeholders and organisational conditions that shape event planning and delivery. The chapter also introduces analytical tools such as PESTLE and SWOT to help organisers assess their context and constraints. It highlights how stakeholder relationships, funding, infrastructure and political support can influence the sustainability of events. The chapter includes a case study of event stakeholders in Sarawak, East Malaysia.