Choosing Your Path

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Authors: Nimit Ranjan Chowdhary, Sunayana, Monika Prakash
Cited by: 0

Abstract

This chapter introduces students to the concept of research methodology and its role in guiding how studies are planned and conducted. Through a story involving Principal Rao and two researchers – Dr. Kumar and Dr. Desai – it explains the difference between quantitative and qualitative approaches. Dr. Kumar uses objective surveys and statistics (positivist paradigm), while Dr. Desai relies on interviews and personal experiences (interpretivist paradigm). The chapter outlines a hierarchy starting from research paradigms down to specific methods, helping students understand how philosophical perspectives shape the research process. It highlights different paradigms – positivist, interpretivist, critical, and constructivist – each with its own methodologies and methods. The chapter also stresses that researchers can combine paradigms and methods to address complex problems, enhancing their research's richness and validity. Finally, the difference between research methodology (overall strategy) and methods (tools and techniques) is clarified through a travel analogy, making it accessible and memorable for students.

Fields of Study & Subjects

Educational Research and Methods Business Strategies and Management Research Diverse Academic Research Areas

Publication details

Journal / source
Routledge eBooks
Pages
188–197
Publication date
9 March 2026
Language
EN
Document type
Book chapter