Evaluation of a Multi-Media Campaign in Family Planning
Abstract
This paper explores the various means of assessment and evaluation to which a multi-media campaign in family planning was subject, and presents the findings and conclusions. The campaign achieved ‘very high levels of awareness’, but little effect on attitudes toward sources of advice.
Fields of Study & Subjects
Reproductive Health and Contraception
Media Influence and Health
Evaluation and Performance Assessment
Publication details
- Journal / source
- Routledge eBooks
- Pages
- 277–290
- Publication date
- 26 February 2026
- Language
- EN
- Document type
- Book chapter