The built project
Abstract
As far as marketing, PR and business development are concerned, a completed building is your best reference. With a completed building, you have physical evidence that you are able to realise a project, and you have a ‘marketing folder’ clients can visit in person. The three stages during which the building can play a marketing role are construction, opening and post-occupation.
Fields of Study & Subjects
Real estate and construction management
Marketing and Advertising Strategies
Facilities and Workplace Management
Publication details
- Journal / source
- RIBA Publishing eBooks
- Pages
- 112–115
- Publication date
- 30 January 2026
- Language
- EN
- Document type
- Book chapter