Business Development, the Direct Way to Win New Work
Abstract
So far in this book, I have established what I believe effective public relations to be, and emphasised that PR can be open-ended and unpredictable. It deals with press and publications, and involves a concerted effort to create your and your company’s reputation. This open-ended effort may or may not attract new business. Often the more direct approach to winning new work is through business development.
Fields of Study & Subjects
Marketing and Advertising Strategies
Public Relations and Crisis Communication
Corporate Identity and Reputation
Publication details
- Journal / source
- RIBA Publishing eBooks
- Pages
- 128–129
- Publication date
- 30 January 2026
- Language
- EN
- Document type
- Book chapter