Planning Workflow

Some time ago, an architect couple with a small architecture practice invited me to lunch. Dining with them was like watching a Wimbledon tennis match: she spoke, he spoke, and by the end of it, I had whiplash. They had a great portfolio of work underway but this was only temporary, as in a few months there was nothing. She argued that they should take on work right at that point, and he argued that he had nightmares thinking of the amount of work they might have and not being able to deliver. I supported her argument for overbooking the practice, but he won the argument. Just a week or two later they were in trouble because, as is typical in architecture, a major project came to a halt and for a while they had no work for their staff. Luckily, they were able to reactivate a few old clients and take on new work.