Branding and Company Culture
Abstract
‘Corporate identity’ might make some architects feel nauseous, but for many — especially those who are great designers — it comes naturally (even though they might not want to call it ‘branding’ or ‘corporate identity’). From the moment you design your first business card, you make a choice that ignites your branding. OMA’s decision to use a sober typeface like Arial is a clear choice for this modernist practice’s logo, while the postmodern architecture practice RAMSA finds a Times New Roman style more appealing.
Fields of Study & Subjects
Corporate Identity and Reputation
Architecture
Modernity
and Design
Graphic Design and Typography
Publication details
- Journal / source
- RIBA Publishing eBooks
- Pages
- 18–20
- Publication date
- 30 January 2026
- Language
- EN
- Document type
- Book chapter