Research Strategies for Fashion Ventures
Abstract
This chapter provides a practical guide to using research to build a successful fashion venture. It outlines how to transform a creative idea into a focused business concept by identifying a clear market gap. The chapter covers the essential steps of designing a research strategy, from setting objectives to selecting appropriate methods such as surveys, interviews, empathy mapping and product testing, to understand customers and validate ideas. By the end of the chapter, students will have the tools to make evidence-based decisions, providing their fashion venture with the strongest possible foundation for success.
Fields of Study & Subjects
Business Strategies and Innovation
Cultural and Historical Studies
Fashion and Cultural Textiles
Publication details
- Journal / source
- Routledge eBooks
- Pages
- 35–50
- Publication date
- 11 February 2026
- Language
- EN
- Document type
- Book chapter