Case study

This case study explores the affective experiences of Australian Football League Women’s players’ digital self-tracking through a qualitative digital ethnography involving interviews, reflective surveys, and video re-enactments. The research examines how digitized performance monitoring impacts athletes, revealing a complex interplay of gendering, emotional labor, and identity formation, highlighting the nuanced experiences of women athletes in a digitally monitored environment. Throughout this case study, we demonstrate the practical application of digital ethnography and its reflexive and iterative nature, which offers opportunities to explore everyday interactions with technology using creative and flexible data collection methods.