Digital ethics

This chapter explores the ethical challenges of digital ethnography through the lens of QAnon research. It examines key debates in digital ethics, including privacy, consent, and power dynamics. It also provides best practices for ethical data collection, analysis, and publication, emphasizing the importance of informed consent, active participation, and cultural context. The chapter also highlights the complexities of public-private distinctions online and discusses the ethical implications of data fabrication. By offering practical guidelines and examples, the chapter contributes to the development of ethical frameworks for digital ethnography, balancing methodological rigor with participant protection.