Marketing and PR for social impact

Routledge eBooks 2026 Book chapter

View at publisher
Authors: Emilee Simmons
DOI: 10.4324/9781032711706-8
Cited by: 0

Abstract

This chapter provides practical and scholarly guidance on embedding social impact within marketing, communications, and outreach activities. It incorporates established frameworks, contemporary research insights, integrated global case studies, and practical exercises to assist arts and cultural organizations in aligning their branding, storytelling, digital strategy, and media engagement with their core social impact objectives.

Fields of Study & Subjects

Marketing and Advertising Strategies Digital Marketing and Social Media Corporate Social Responsibility and Sustainability

Publication details

Journal / source
Routledge eBooks
Pages
110–128
Publication date
15 January 2026
Language
EN
Document type
Book chapter