Information Processing Research in Advertising

2026 Book

View at publisher
Authors: Richard Harris
DOI: 10.4324/9781042010066
Cited by: 237

Fields of Study & Subjects

Digital Marketing and Social Media Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

Publication details

Publisher
Routledge
Publication date
17 July 2026
Language
EN
Document type
Book