Production, consumption, and prosumption in the masculine health and fitness industry
Fields of Study & Subjects
Consumer Behavior in Brand Consumption and Identification
Sports
Gender
and Society
Consumer Perception and Purchasing Behavior
Publication details
- Journal / source
- Edward Elgar Publishing eBooks
- Pages
- 219–228
- Publication date
- 10 February 2026
- Language
- EN
- Document type
- Book chapter