Family tourism perceptions: are there differences between Portuguese fathers and mothers?

Research on family tourism indicates the existence of distinct perceptions between fathers and mothers regarding effects and motivations. While some studies suggest these differences, a comprehensive comparative and quantitative analysis is lacking in the current literature. Therefore, the present chapter aims to explore differences between mothers' and fathers’ perspectives on family tourism motivations and effects (on individuals and on the family), using a comparative and broader perspective. A quantitative approach was taken, and a survey (N=816) was conducted with Portuguese families with children, in order to test whether differences exist between mothers and fathers regarding those aspects. Results reveal differences in family tourism motivations and the effects of family tourism on individuals and the family when considering mothers' or fathers’ perspectives. Results also highlight the need to adapt the type of holiday to each family when the objective is to maximize the positive effects of family tourism.