Cross-cultural management in the business-to-business (B2B) context: applying the TCCM framework with contextual challenges and opportunities

Edward Elgar Publishing eBooks 2026 Book chapter

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Authors: Nicholas Mathew

DOI: 10.4337/9781035331048.00020

Cited by: 0

Fields of Study & Subjects

Global and Cross-Cultural Management International Business and FDI Cultural Differences and Values