Transforming the consumer experience via social media

Edward Elgar Publishing eBooks 2026 Book chapter

View at publisher
Authors: Aisling Keenan Gaylard, Ann M. Torres
DOI: 10.4337/9781035339884.00023
Cited by: 0

Fields of Study & Subjects

Digital Marketing and Social Media AI in Service Interactions Consumer Behavior in Brand Consumption and Identification

Publication details

Journal / source
Edward Elgar Publishing eBooks
Pages
218–244
Publication date
13 January 2026
Document type
Book chapter