Ethics of Human-Machine Interaction: A Moral Analysis of AI Personification in Daily Life

The rapid expansion of artificial intelligence in daily life has intensified the phenomenon of AI personification, where human-like qualities such as intentionality, consciousness, and moral capacity are attributed to artificial systems. Although personified AI can enhance usability and enrich interaction experiences, its ethical implications remain insufficiently examined within a comprehensive moral framework. This study provides a systematic normative analysis of AI personification by integrating deontological ethics, utilitarian evaluation, and virtue ethics. A systematic literature review was conducted using major academic databases to identify relevant conceptual, empirical, and philosophical works published between 2015 and 2025. The conceptual analysis clarifies that AI personification is fundamentally an attributional process rather than a reflection of genuine cognitive or moral capacities. The deontological assessment indicates that personification practices conflict with core moral duties due to their reliance on misleading representations that undermine autonomy, dignity, and honesty. The utilitarian evaluation reveals that although personification offers functional benefits in certain task-oriented contexts, its aggregate consequences produce a slight net negative effect, particularly due to risks to psychological well-being, relational authenticity, and long-term social trust. The virtue ethics analysis identifies the most serious concerns, showing that habitual engagement with personified AI can erode essential character traits such as honesty, wisdom, autonomy, and authenticity, thereby hindering human flourishing. Integrative comparison across these frameworks demonstrates strong convergence on the need to impose strict normative constraints and prioritize transparency and autonomy-preserving design principles. The study concludes that while limited forms of personification may be ethically permissible under controlled conditions, emotionally oriented and relationally immersive applications require substantial restrictions to protect individual and societal well-being.