Consumer Insights Tracker (October 2025 – December 2025)

The Consumer Insights Tracker is an online monthly tracking survey commissioned by the Food Standards Agency (FSA). It monitors the behaviour and attitudes of consumers aged 16+ in England, Wales and Northern Ireland in relation to food. Each month, the survey is conducted with approximately 2,000 consumers. This report presents findings for topics that are tracked regularly including consumer concerns in relation to food, food affordability, and trust in the FSA as a regulator. It also includes questions on cell-cultivated products (CCPs) and cannabidiol (CBD) that were included in October 2025 and December 2025 respectively. Sometimes other topics are included on an ad-hoc basis. All findings are available in the accompanying data tables: Consumer Insights Tracker July 2023 - present. (https://data.food.gov.uk/catalog/datasets/0bfd916a-4e01-4cb8-ba16-763f0b36b50c)