Motivation of Primigravide Pregnant Woment In Attending Prenatal Yoga Classes at Griya Kamini: A Qualitative Study

This research aims to analyze the dynamics of interactions among three driving factors—personal attitudes (benefit/risk evaluation), subjective norms (husband/family support), and behavioral control (access, cost, physical limitations)—in shaping motivation and actual behavior. A qualitative case study method with an exploratory design was applied, involving data collection through semi-structured interviews with 5 purposively selected primigravida participants at Griya Kamini. Data analysis adopted the Miles-Huberman-Saldana interactive model: condensation, data presentation, and conclusion drawing based on source triangulation, with NVivo 12 used for coding, categorization, and data visualization. The study results revealed that initial motivation was triggered by exposure to social media educational content and validated by health workers, with the main goal of normal childbirth. Informants experienced physical benefits (e.g., reduced back pain) and mental benefits (e.g., emotion control), as well as resolution of initial concerns through hands-on experience. Subjective norms (support from husbands and health workers) emerged as the strongest factors in converting motivation to actual participation. Behavioral control was facilitated by the facility's strategic location, despite time constraints and cost perceptions for some informants. In conclusion, these findings extend the Theory of Planned Behavior (TPB) by incorporating social media as a precursor and emphasizing the importance of family-based approaches alongside clinical and community collaboration to encourage primigravida pregnant women in prenatal yoga.