Makna Emotional Attachment di balik perilaku Impulsive Buying pada Kolektor Action Figure

Currently, the action figure toy market is experiencing significant growth largely due to licensed hero media that appeals to adult collectors who feel nostalgic for childhood memories, as well as thoughtful parents who seek safe products that support child development. The flexibility of silicone material and the mid-price segment are contributing to the surge in sales of these action figure items. Nevertheless, the widespread appeal of action figures also leads to various challenges, one of which is the rise of impulsive buying behavior among collectors. Impulsive buying behavior among action figure collectors is a spontaneous purchase driven by momentary desires or emotions, without careful consideration of needs or financial capabilities. This study was conducted to analyze the meaning of emotional attachment behind impulsive buying behavior in action figure collectors. The method used in this study is qualitative analysis with a descriptive approach through a literature review and a number of previous studies. The results of this study indicate that impulsive buying in action figure collectors is a complex psychological and social phenomenon. Impulsive buying behavior in the context of action figure collectors is not only consumptive, but also a form of emotional expression and internalized personal meaning.