Effects of Usage Attributes of Performing Arts Complex Cultural Spaces on Satisfaction and Revisit Intention

This study examined how usage attributes of Complex Cultural Spaces in Performing Arts Spaces influence visitor satisfaction and revisit intention.Using survey data from 302 visitors in their twenties with prior experience of Performing Arts Spaces as Complex Cultural Spaces, we analyzed the relationships with SPSS 26.0.Exploratory factor analysis extracted six usage-attribute factors-Symbolism, Participation, Staff, Cost, Physical Accessibility, and Space-and all factors showed acceptable reliability (Cronbach's α ≥ .70).Multiple regression indicated that satisfaction was positively predicted by Staff, Space, Symbolism, Participation, and Cost; revisit intention was directly and positively predicted by Cost, Physical Accessibility, and Participation, and satisfaction also emerged as a strong predictor of revisit intention.This study reconceptualizes performing arts venues as user experience portfolios and empirically tests the relationships among six usage attributes, satisfaction, and revisit intention, thereby identifying the relative importance of each attribute and indicating directions for operational strategy.These findings provide an empirical basis for the activation and sustainable operation of performing-arts complexes as complex cultural spaces, offering actionable guidance for managers and policymakers seeking to design integrated, experience-centered portfolios that elevate satisfaction and convert visits into repeat patronage.This study is expected to contribute an empirical reference point for practitioners' efforts to design and refine audience experiences with greater precision.