Developing the Cultural Industry of Vietnamese Villages in the Context of Modernization: Opportunities and Challenges from East-West Cultural Differences

Vietnamese village culture represents an invaluable repository of traditional values, playing a pivotal role in preserving and promoting national identity. In the context of modernization and globalization, the cultural industry of Vietnamese villages presents numerous development opportunities, particularly in cultural promotion and economic development. However, the differences between Vietnamese villages and Western rural communities create significant challenges in this process. This research aims to identify opportunities and challenges in developing the cultural industry of Vietnamese villages while proposing solutions appropriate to domestic conditions. Based on historical methods, comparative analysis, and field surveys conducted in several traditional craft villages, this study ensures the objectivity and practicality of proposed solutions.